New name, logo and plans for continued growth. Warwick International Hotels (www.warwickhotels.com) has completed a company-wide rebranding initiative that includes a new corporate identity, a new logo and revised visual language. The brand is now named Warwick Hotels and Resorts moving forward.
The milestone heralds a new era in the history of the 35-year-old Collection of distinct, upscale hotels and resorts known for quality, excellent locations and high level of standards and services.
The rebranding is designed to reflect the current Warwick Hotels and Resorts status as a major international hotel group and accentuates the company’s focus on both its city hotels and resorts.
Previously each hotel in the Collection utilized its own individual logo. As the company has continued to grow over the past 10 years, however, to its current status of 50+ properties in 25 countries, including properties throughout the United States, Caribbean, Europe, Asia, the Middle East and Africa, it became more and more important for the Warwick brand to be expressing its brand values correctly to the public.
While the company’s name has changed, its core mission and values have not, according to Warren Chiu, Vice President of Development for Warwick Hotels and Resorts. “Our company’s mission is to continue to invest in our hotels to ensure the highest standard of satisfaction and quality for both our new and returning guests”, said Chiu. “From a growth standpoint, our mission is to expand the Warwick brand in locations that will add strategic and financial value to the company as a whole”.
In the past three years, Warwick Hotels and Resorts has added new hotels in key locations, including Chicago, Dubai and Nassau Paradise Island, the Bahamas. The latter resort is expected to open in October. These newer properties join hotels in major destinations throughout the world, including Paris, New York and Brussels.
In addition to new hotel openings, Warwick Hotels and Resorts has invested more than $25 million in the past three years in the renovation and refurbishment of its core hotels, including New York, Paris, San Francisco, Brussels and Fiji.
Across the Collection, each hotel will now have a clear and consistent identity with the Warwick Hotels and Resorts brand as represented by the new logo.
Although the new logo is a significant departure from the King’s head design which represented the brand since its inception, its meaning remains relevant. The new logo graphically embodies the spirit of the brand with a King’s crown taking on the form of the letter “W” for Warwick. The color violet in the logo is associated with royalty and nobility, elements designed to represent the level of service and commitment to guests found throughout the Collection.
“A brand is more than just a name or logo, it is every single touch point of the guest experience,” said Chiu. “Our company has been committed for 35 years to providing our guests with a singularly outstanding experience and this commitment will only continue to grow as we evolve into this new era.”
In addition to the name and logo change, the rebranding encompasses changes in staff uniforms, guest room collateral items, color schemes, communication materials, staff training programs, facade and interior signage as well.
Warwick Hotels and Resorts will soon announce plans for additional initiatives as the company continues its forward momentum.
For reservations and information on Warwick Hotels and Resorts, please visit: www.warwickhotels.com.
About Warwick Hotels & Resorts
Warwick Hotels & Resorts launched in 1980 with the purchase of the Warwick New York, a hotel originally built by William Randolph Hearst for his Hollywood friends. Warwick Hotels & Resorts now includes more than 50 prestigious hotels, resorts and spas worldwide located in city centers and resort destinations in the United States, Caribbean, Europe, Asia, Bali, the South Pacific, the Middle East and Africa. Further details can be found at www.warwickhotels.com.